A business question rarely sits in just one department. What happens at the shelf affects the commercial plan. What happens in the field depends on the team, the tools and the information available.
RAVA connects these perspectives through distinct offerings: FIELD and ATLAS for intelligence and advisory, ECHO and SENSE for field technology, and RAVA Team for HR and payroll. Each can be discussed around its own scope.
RAVA is founder-led by two practitioners whose experience sits on both sides of the same problem: making execution work at scale and making market reality useful for decisions.
Anamaria has built her career leading large field teams and turning complex operational structures into systems that perform consistently. Her background spans market research, commercial execution and business development, with a focus on translating strategy into measurable results at scale.
What she knows for certain: the gap between what a brand plans and what actually happens in the market is where performance is won or lost. Closing that gap, with data, people and the right processes, is what drives everything she does.
Daniela has spent nearly two decades in retail intelligence, field operations and commercial performance, working with some of the largest FMCG and consumer brands across CEE.
Her focus has always been the same: understanding what actually happens in the market and turning that into better business decisions. From retail audit and competitive benchmarking to field execution and operational structuring, she builds systems that make performance visible and actionable.
One conviction drives everything she does: growth becomes predictable when you can see clearly and act decisively.
15+years in execution, audit & analytics
120+trained field professionals
100%national coverage in Romania
24hstandard data turnaround
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